What I’ve been reading: The case for page views, and fact-checking in Africa

In defense of ‘vanity’ metrics: why page views are still important: Raju Narisetti

“The real challenge still remains that print-centric newsrooms have long derided audience engagement data — unique visitors, page views — as pandering and click-bait. And clearly newsrooms with a brand expectation and reputation to protect have to be wary of negative tipping points on metrics, unlike many newer brands that are scaling audiences quickly, often as part of a “financial exit” strategy.

“But that mainstream derision has also become an easy crutch to continue to live in an outdated, but safe print cocoon of believing every story, especially if it makes the front page, is read by most readers, independent of evidence, and applying that same thinking in many ways to Web and apps, especially regarding story choices and newsroom curation of marquee pages/sections.”

Tags: analytics journalism editing


 The nonprofit Africa Check wants to build more fact-checking into the continent’s journalism

‘The aim is more to provide an example that can be seen and that can then serve as a spark, as a catalyst, to both promote the idea of fact checking and to help support and enable others in the media and in civil society to do it for themselves.”

Tags: fact-checking journalism data africa afp


 “Online revenue now accounts for 63 percent of the FT’s overall sales, and digital subscriptions outnumber print ones by a wide margin.”


Tags: financial times subscriptions


“We absolutely value advertising,” Ridding said. But “the most important relationship is with the reader.” … The FT’s focus on customer data has “affected everything.”

Tags: databases crm content strategy financial times


 As journalists struggle with data, big media companies do too
 “The task of organizing the data is more difficult because of its diverse audience … the scientific challenges come with a huge amount of compliance and governance issues — tasks made all the harder since big media companies are still organized in silos that predate the digital age.”


Tags: databases data journalism broadcasting


The Personal News Cycle: How Americans choose to get their news

“People turn to newspapers, whether in print or online, more than any other source specified, and in relatively high numbers for a wide range of topics (double-digit percentages for 11 of the 15 topics discussed).

“When asked to volunteer how they came to the news, people tend think less about the device than the news gathering source and the means of discovery (social media or search). Taken in combination, the findings suggest that people make conscious choices about where they get their news and how they get it, using whatever technology is convenient at the moment.

‘About half of the people following a breaking news story report actively trying to learn more about that breaking news story. At that point, however, more people turned to the internet to follow the story than TV.”

Tags: us television social media research newspapers


* I must credit Trinity Mirror’s Digital Innovation Editor, the always inspiring Alison Gow, for the idea of posting a weekly summary of ‘things read’. Having experimented with a few ways of doing it, I’m going with the system of republishing from my Diigo library – the method Alison developed and has used for a long time. It seems to be the most efficient way of republishing a set of curated links.

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