What I’ve been reading: The case for page views, and fact-checking in Africa

In defense of ‘vanity’ metrics: why page views are still important: Raju Narisetti

“The real challenge still remains that print-centric newsrooms have long derided audience engagement data — unique visitors, page views — as pandering and click-bait. And clearly newsrooms with a brand expectation and reputation to protect have to be wary of negative tipping points on metrics, unlike many newer brands that are scaling audiences quickly, often as part of a “financial exit” strategy.

“But that mainstream derision has also become an easy crutch to continue to live in an outdated, but safe print cocoon of believing every story, especially if it makes the front page, is read by most readers, independent of evidence, and applying that same thinking in many ways to Web and apps, especially regarding story choices and newsroom curation of marquee pages/sections.”

Tags: analytics journalism editing

 

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